Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality, they don't.
The good news is that by understanding the various ways people think, you can appeal to all personality types in your copy. And by doing that, your responses will dramatically improve.
You see, people process information using different senses. Some people are great listeners but lousy at visualising a concept. Others can't truly grasp what you're talking about unless you draw pictures on a whiteboard.
The teachings of Neuro Linguistic Programming state that there are three main information processing methods. They are visual (sight), auditory (sound) and kinesthetic (touch). The others are through thinking, smelling and tasting.
By using a combination of words that relate to each of the senses, you're covering all bases by appealing to all types of people. Here are some examples of words that relate to various senses.
***************** Visual (sight) ***************** appears to, see, look, blind, bright, brilliant, clear, colourful, crystal clear, draw, enlighten, focus, glance, horizon, illustrate, imagine, dream, insight, it looks like, light, mirror, outlook, paint a picture, picture, reveal, see, sketch, visualise, vibrant, vivid, watch
Kris Mills of Words that Sell is a seasoned copywriting professional and author of "How to Create a Sales Explosion With Every Ad and Letter You Write". More information on this popular guide can be found at http://www.synergie.com.au/explosion.htm, or check out more of Kris' many copywriting articles at www.advicegalore.com.
